Led a mobile payment flow redesign that modernized UX, evolved the design system, and sparked a company-wide culture shift towards consumer-grade experiences, resulting in positive user feedback and inspiring cross-team innovation.

Led the design of a high-converting financial website for the Hong Kong market, implementing new branding and creating a UI component library, resulting in conversion rates surpassing the established Singaporean site.

Led the development of a modular, scalable fintech hub concept, contributing significantly to a successful two-year fintech vision that aligned with company principles and user needs.

Conducted comprehensive workflow mapping for invoicing and payments, providing crucial insights to guide future product development and team strategy.

Designed a modular landing page system that streamlined SEO efforts, accelerated design processes, and set the foundation for future scalability.

Designed digital experience for analog mortgage application with enhanced transparency features, creating reusable UI components for the company's design system.